Privacy Policy

1. Information We Collect

We may collect and process the following personal data about you:

• Contact Information – such as your name, email address, phone number.
• Account Details – if you register for an account.
• Transaction Data – purchase history, payment details (processed securely via third-party payment processors).
• Marketing Preferences – your choices on receiving communications from us.
• Technical Data – including IP address, browser type, and usage data via cookies or analytics tools.

2. How We Use Your Information

We use your data to:

• Provide and improve our services.
• Process your transactions.
• Communicate with you (e.g., support, promotions, or service updates).
• Comply with legal obligations.
• Prevent fraud and ensure site security.

3. Legal Bases for Processing

We rely on the following lawful bases under the UK GDPR:

• Contractual Necessity – to provide services you request.
• Consent – for marketing communications.
• Legal Obligation – where required by law.
• Legitimate Interests – to run our business and improve our services.

4. Sharing Your Information

We only share your data with:

• Service Providers – such as payment processors, email platforms, and analytics tools.
• Legal Authorities – where required by law or to protect our rights.
• Business Transfers – if we sell or merge our business.

We never sell your personal data to third parties.

5. Cookies and Analytics

We use cookies and similar tracking technologies to:

• Enhance site performance and user experience.
• Understand visitor interactions through tools like Google Analytics.

You can manage cookie settings via your browser or our cookie banner.

6. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this policy, or as required by law.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict processing.
• Withdraw consent at any time.
• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise these rights, contact us at privacy@dealy.co.uk.

8. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date.